Spin Master Impossible Puzzle: Rubik’s Edition
Project Details
Shortly after I started at Spin Master, I was tasked with developing “Impossible Puzzles.” These are standard 2D “jigsaw” puzzles, but with a lot of extra features to make them more challenging for the avid puzzle solver. Each edition, I’ve tried to add a little more to improve the design and increase the fun. Here are the main features in the first edition:
Two Lenticular States: The Puzzle will look different as you move around it or move the individual pieces. The Lenticular process also adds some depth to the image.
Irregular Borders: This gives you a larger perimeter than a standard rectangular puzzle and, therefore, more pieces, especially more corner pieces.
Extra Pieces: The extra pieces form a separate puzzle, but they look like they belong to the main puzzle and are mixed in with it.
The Rubik’s Edition was the first. The second version is Tetris, which you can see here. The 3rd edition is finished but hasn’t been announced, and the 4th edition is underway.
The embedded viral YouTube video on this page features the puzzle. It was originally under-ordered and sold out for a while. The sell-through of the Rubik’s puzzle increased the orders for the Tetris Edition, which you can see here.
You can purchase this puzzle at Walmart and other stores.

